Check out this great article from the Philadelphia Inquirer, which profiles a new book by Rebecca Mead that sheds some light on the $16 billion wedding industry.From the article:
Why, she wonders, are Americans willing to spend seven and half months salary for a wedding day that lasts roughly 5 1/2 hours?
Can it be we imagine a link between the amount of money spent on the wedding and the potential for success of the marriage?
Wherever would we get that idea?
From Brides, Modern Bride or Elegant Bride magazines? Or from wedding planners, bridal salons, photographers, videographers, caterers, florists or hundreds of imaginative niche entrepreneurs who promise perfection?
"The most significant thing the wedding industry is selling is fantasy," she writes, "about the wedding day itself and the marriage that follows it.
"The foremost product peddled is the notion that a wedding, if done right, will herald a similarly flawless marriage."
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